News & Insights Partnerships

Santander Consumer Finance are delighted to be celebrating 5 years of partnership with Yamaha Motor UK.

Since January 2019, Yamaha Motor Finance has financed more than 27,000 vehicles and lent over £149 million to retail customers.

Eric Seymour, Head of Sales Motorcycles, Santander Consumer UK, reflected “We’ve enjoyed an incredibly successful partnership with Yamaha Motor UK over the past five years. From supporting their customer retention efforts with our Customers for Life training and digital customer retention platform Gateway 3Sixty, to rolling out E Salesperson to enhance the customer journey and experience; it’s been a delight to work closely with a brand which continues to grow within the UK market.”

Barry Wharmby, Manager, Yamaha Motor UK, said “Working closely with Santander to offer You Yamaha Motor Finance over the past five years has allowed us to focus on improving the Yamaha customer journey while giving our dealer network the best opportunity to retain customers and increase sales. Having a dedicated team visiting our dealers alongside Yamaha Area Sales Managers gives Yamaha dealers extra support to drive our mutual businesses.  We look forward to many more years of success together.”