Customers for Life

Our free-of-charge, market-leading and award-winning Customer Retention programme

Here at Santander Consumer Finance, we understand that consumer behaviour is constantly changing, and the cost of repeatedly acquiring new customers continues to rise – while the commercial value of retaining customers in the long term is well proven.

This is why we have created Customers for Life, a customer retention programme available to our supporting dealers.

Customers for life offers a series of online training modules, virtual webinars and workshops, as well as Gateway, our free-of-charge lead delivery tool.

Customers for Life benefits at a glance

  • Free renewals training
  • Free Gateway platform
  • Health check consultations and renewals reviews
  • Access to your live customer database
  • Increased call to appointment ratio
  • Increased showroom traffic and sales
  • Embedded culture of trade cycle management
  • Increased retention (our top 25% of performers retain up to 50% of their existing finance customers)
  • A comprehensive suite of management information

Are you a motor dealer who would like to work with us?