Our free-of-charge, market-leading and award-winning Customer Retention programme
Here at Santander Consumer Finance, we understand that consumer behaviour is constantly changing, and the cost of repeatedly acquiring new customers continues to rise – while the commercial value of retaining customers in the long term is well proven.
This is why we have created Customers for Life, a customer retention programme available to our supporting dealers.
Customers for life offers a series of online training modules, virtual webinars and workshops, as well as Gateway, our free-of-charge lead delivery tool.
Customers for Life benefits at a glance
- Free renewals training
- Free Gateway platform
- Health check consultations and renewals reviews
- Access to your live customer database
- Increased call to appointment ratio
- Increased showroom traffic and sales
- Embedded culture of trade cycle management
- Increased retention (our top 25% of performers retain up to 50% of their existing finance customers)
- A comprehensive suite of management information