Customers for Life

Our free of charge market leading, award winning Customer Retention programme

Here at Santander Consumer Finance we understand that consumer behaviour is constantly changing and the cost of repeatedly acquiring new customers continues to rise while the commercial value of retaining customers in the long term is well proven.

This is why we have created Customers for Life, a customer retention programme available to our supporting dealers.

Customers for life offers a series of online training modules, virtual webinars and workshops as well as a free of charge lead delivery tool, Gateway.

Customers for Life benefits at a glance

  • Free renewals training
  • Free to use Gateway Platform
  • Health check consultations and renewals reviews
  • Access to your live customer database
  • Increased call to appointment ratio
  • Increased showroom traffic and sales
  • Embedded culture of Trade Cycle Management
  • Increased retention (our top 25% of performers retain up to 50% of their existing finance customers)
  • A comprehensive suite of Management information



Want to see what working in partnership with us might look like for your dealership?

Click here to find out more